Product Development

We develop unique hair products and skin products, and we set the industry standard in development of professional hair care and ethnic products. Max Private Label services leaders of the personal care industry. We create cutting-edge products to support your marketing plans and product launches. Unlike with other developers, our customers can own the formulas they manufacture with us.

Staff: Our R&D staff has vast experience and success with all types of products, including professional hair care products ranging from styling aids through shampoos, ethnic products from relaxers to hair lotions, and every other type of personal care product. Our goal and our promise is to create stunningly creative and effective products of every type and variety.

Process & Understanding: In developing a formula, we benchmark existing formulas and competing products, and we formulate with the customer’s target price point in mind. The formulation process begins with a dialogue regarding the desired product attributes until the customer’s needs are fully understood. Our R&D staff evaluates what ingredients are desirable or undesirable to the customers; and what countries the product will be sold in.

Testing: We assist our customers in all testing product phases, we provide documented stability testing for all product elements.